Strategic Brand Manager

7 days ago

Sydney, New South Wales, Australia Talent Focus Full time
About the Role

Talent Focus is seeking a highly skilled and experienced Brand Manager to join our team. As a key member of our organization, you will be responsible for developing and executing brand strategies that drive business growth and profitability.

Key Responsibilities
  • Brand Strategy Development: Develop and execute annual brand plans to drive performance and identify insights to unlock growth opportunities.
  • Sales and Profitability: Boost sales and profitability through data-driven decisions, managing the brand's P&L, including budgeting and SKU optimization.
  • Integrated Communication: Create and implement integrated communication strategies across all channels, including SEO & SEM.
  • Product Management: Maintain the main website, ensuring product availability and executing integrated online and offline strategies to drive brand growth.
  • Marketing Performance: Control budget, boost SEO performance, and evaluate marketing interaction with the site and its users.
  • Brand Consistency: Ensure brand consistency across all materials and communications, solving cross-functional issues and driving process improvements.
Requirements and Qualifications
  • Education: Bachelor's degree in Business, Commerce, or Marketing.
  • Computer Literacy: Essential experience in Microsoft Office & Adobe Suite.
  • Experience: 1-2 years of experience as a Brand Manager or Assistant Brand Manager/Junior Brand Manager (2-3 years).
  • Industry Experience: Experience preferred in OTC, Skincare, FMCG, or the Natural Healthcare industry.
  • Financial Management: Financial management skills, including the ability to manage expense budgets with strong key performance indicator focus.

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