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Digital Marketing Leader

2 weeks ago

Gold Coast, Queensland, Australia beBeeMarketing Full time $90,000 - $120,000
Job Title:

Digital Marketing Strategist

About the Role:

We are seeking a Digital Marketing Strategist to join our team. This is an exciting opportunity for a creative and analytical individual to develop and implement strategic digital marketing plans that drive growth and engagement.

Key Responsibilities:

  • Develop and refine quarterly and campaign-level paid media strategies across social, programmatic, and search channels.

  • Own the end-to-end campaign execution process from audience targeting and creative specs to QA and tracking setup.

  • Optimize and experiment with data-driven approaches to improve performance and efficiency.

  • Collaborate with cross-functional teams to align messaging, assets, and launch timelines for integrated co-marketing campaigns.

  • Build and manage retargeting and lifecycle segments using CDP tools to drive repeat engagement.

  • Stay up-to-date with platform policies, privacy updates, and industry shifts to ensure compliance and best practices.

Requirements:

  • Proven experience in digital marketing, with a focus on strategy development and execution.

  • Strong analytical and data-driven mindset, with proficiency in data analytics and budget management tools.

  • Excellent communication and teamwork skills, with the ability to clearly articulate ideas and feedback.

  • Proficiency in navigating platforms like Google Ads, Meta Ads Manager, and YouTube Ads, as well as analytics tools like Google Analytics and Mixpanel.

What We Offer:

  • A supportive and motivated team environment that thrives on creativity, collaboration, and a shared passion for music and live events.

  • Opportunities for professional growth and development, with access to training and resources to help you achieve your career objectives.

  • A flexible work environment with a focus on work-life balance, including a monthly ticket allowance and additional personal days off.

How to Apply:

If you're a talented and passionate digital marketer looking for a new challenge, we encourage you to apply. We value diversity, equity, and inclusion and welcome applications from underrepresented groups.