B2B Marketing Strategist

6 days ago


Fortitude Valley, Queensland, Australia Global Payments Full time
About the Role

We are seeking a highly skilled B2B Campaign Manager to join our team at Global Payments. As a key member of our marketing team, you will be responsible for developing and executing impactful B2B campaigns that drive lead generation and customer acquisition.

Key Responsibilities
  • Collaborate with Partnerships Team: Work closely with our partnerships team to understand strategic partners, their objectives, and customer base.
  • Enhance Customer Journey: Review and enhance the customer journey, recommending reusable templated assets across channels.
  • Develop Marketing Assets: Develop content and marketing assets for multiple channels, including webinars, videos, web pages, digital assets, social media, and sales presentations.
  • Optimise Lead-to-Conversion Communications: Optimise lead-to-conversion communications and processes in partnership with the sales team.
  • Partner-Centric Nurture Program: Develop and implement a partner-centric nurture program to keep engagement high and establish thought leadership.
  • Customer Communications: Lead the project management of customer communications for existing merchants.
About You

We are looking for a strong communicator with a talent for uniting teams. You should excel at crafting engaging content across multiple platforms and consistently seek ways to streamline processes. Data-driven in your decision-making, you should always be looking for opportunities to optimise campaigns and enhance performance.

You will also bring:

  • Bachelor's Degree in Marketing or Related Discipline
  • 5+ Years of Experience in B2B Marketing Roles, Ideally with Software Products
  • Proven Track Record of Managing Campaigns that Drive Lead Generation
  • Strong Analytical Skills with Ability to Review Performance Results and Make Data-Driven Recommendations
  • Proficiency with Salesforce or Similar CRM Software
  • Exceptional Time Management, Organisational, and Communication Skills


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