Digital Marketing Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000
Job Overview

The Digital Marketing Coordinator will support the digital marketing team to drive business outcomes using paid media channels.

This role is ideal for highly analytical and driven individuals who are passionate about data-driven decision making and creative campaign execution.

About the Role
  • Work with digital marketing specialists and managers to define and execute daily operations of paid media channels
  • Contribute to review and delivery of creative assets ensuring accuracy of content, specifications, and messaging
  • Deliver post-campaign reporting and analysis of paid media channels and campaigns as necessary
  • Daily management of accounts including budget management, forecast, and pacing, bid management, and creative accuracy
  • Liaise with external and internal stakeholders to drive business understanding of digital marketing activities and optimise ways of working
About You
  • Highly analytical, numerate, and driven by data; always asking 'why' and looking to test and learn
  • Highly organised with strong attention to detail
  • Understanding of broader Digital Marketing landscape
  • Understanding of reporting, measurement, and marketing attribution, ideally using Google Analytics
Key Responsibilities
  • Develop and implement paid media strategies across multiple platforms
  • Manage and analyse large datasets to inform business decisions
  • Collaborate with cross-functional teams to deliver seamless campaign execution
  • Stay up-to-date with industry trends and best practices in digital marketing

Note: The following information has been removed from this job description:

  • Company name and logo
  • Salary range and benefits
  • Application instructions and deadlines

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