Marketing Multi-Channel Campaign Specialist

3 days ago

Sydney, New South Wales, Australia beBeePersonalisation Full time $90,000 - $110,000
About the Role

Our company is expanding its customer engagement strategies and integrating technologies to create more personalized, automated, and effective communication journeys and digital experiences. As an integrated wealth business serving retail investors, superannuation members, and a wide range of financial professionals, we are seeking a Technical Personalisation Specialist to take our digital engagement strategy to the next level.

This role sits within the Marketing team and will work closely with Product, Data, and Technology teams to design and deliver multi-channel lifecycle programs that are both personalised and scalable.

The technical specialist will focus on the setup of sophisticated multi-channel campaigns tightly integrated into various customer lifecycle journeys.

This role is ideal for someone who understands the end-to-end mechanics of lifecycle campaigns and is comfortable working across data structures, APIs, and platform integrations to improve digital experiences.

Key Responsibilities:

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