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Portfolio Marketing Director

2 months ago

Australia Accor Hotels Full time

About the Role

We are seeking a talented and visionary Portfolio Director of Marketing to oversee the marketing strategies and drive brand success and guest engagement across our portfolio of hotels.

Key Responsibilities

  • Strategic Marketing Leadership: Develop and implement tailored marketing strategies for each hotel, fostering a culture of innovation and high performance within the marketing team.
  • Brand Management: Ensure consistent brand messaging and visual identity across all hotels while promoting individual property distinctiveness and championing our values of freedom and belonging.
  • Digital Marketing Optimization: Lead the enhancement of digital marketing channels, utilizing data analytics to drive guest experiences, improve ROI, and ensure brand consistency across all digital touchpoints.
  • Revenue Generation & Partnerships: Collaborate with Revenue Management to create promotional strategies, identify cross-selling opportunities, and establish partnerships with local businesses to enhance visibility and attract customers.
  • Team Development & Leadership: Inspire and mentor a high-performing marketing team, encouraging open communication and collaboration across departments and properties.
  • Budget & Performance Management: Develop and manage marketing budgets for all properties, ensuring efficient resource allocation and accountability through tracking key performance indicators.

Requirements

  • Proven experience in driving brand and digital marketing, preferably in a multi-property role.
  • Strong leadership skills with the ability to inspire and motivate teams.
  • Excellent communication and interpersonal skills.
  • Strategic thinker with a data-driven approach to decision-making.
  • Proficiency in digital marketing tools and analytics platforms.
  • Bachelor's degree in Marketing, Business, or related field.
  • Ability to travel to support the business as required.