
Digital Campaign Specialist
7 days ago
The primary objective of this role is to ensure seamless campaign execution across paid social and programmatic channels, primarily Meta, TikTok, and programmatic display/video platforms such as DV360 or The Trade Desk.
This position works closely with Digital Activation Managers to actively implement and manage campaigns. Key responsibilities include:
- Developing clear written debriefs and project documentation.
- Assisting the Digital Activation team by implementing all administration tasks assigned on time.
- Supporting Digital Activation Executives, Managers and Directors with reporting, optimisation tactics, creative quality checks, copywriting, and best practice.
- Ensuring accurate delivery of client campaigns across social and programmatic channels.
- Developing insights for reporting, laddering up to the 'so-what' that drives client decision-making.
- Building new Social and Programmatic campaign accounts, ensuring high levels of accuracy and alignment to the client brief.
- Loading proposed budgets into the invoicing system accurately and reconciling monthly budgets.
Campaign Implementation
- Accountable for the day-to-day workflow on clients, engaging line managers when required in a timely fashion and ensuring no basic errors.
- Reviewing client briefs with managers and helping build digital media recommendations that achieve the best client outcomes.
- Smooth implementation and delivery of campaigns across social platforms (Meta, TikTok, LinkedIn, etc.) and programmatic DSPs (DV360, The Trade Desk, etc.).
- Accurate and timely reporting, with development of insights and recommendations.
- Implementing campaign optimisations to ensure campaigns deliver against KPIs.
Team & Communication
- Building strong working relationships with your immediate team and wider digital activation team.
- Strong working relationship with Manager, with ability to manage upwards when required.
- Developing collaborative relationships with internal client teams.
- Communicating issues proactively and escalating in a timely manner.
Client
- Timely and professional client communication.
- Professional and attentive in all presentations, face-to-face meetings and WIPs - including note-taking and contact reports.
Administration
- Ensuring monthly budgets are loaded accurately.
- Completing monthly invoicing processes by the due date.
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