Digital Campaign Specialist

We are a team that thrives on collaboration, creativity and innovation. Our mission is to create engaging experiences that drive results through modern media. Marketing is a powerful tool that can elevate brands, fuel business growth and increase profitability. We unlock opportunities for success by putting consumer insights at the heart of everything we do.

Our vision is centred around attracting, retaining, developing and growing top talent in the industry. We pride ourselves on delivering exceptional outcomes, imagination and insight. Our behaviours are: Be Innovative, Be Collaborative, Be Better Together.

We strive to eliminate any barriers that prevent our people from reaching their full potential:

• We offer flexible working options to everyone at all levels – It's not a policy. It's behaviour led and reinforced through our values.
• Mental health & wellbeing is something we consider a priority – It's championed by our own people internally and is a regular conversation.
• We have a lot of fun – we're constantly looking at reinventing how we're connecting with each other.

The Digital Campaign Specialist will deliver best-in-class campaigns across digital channels, working closely with a supportive team to assist with campaign setup across key digital platforms. This includes META, TikTok, The Trade Desk, DV360, etc. You will work across an exciting portfolio of clients including innovative, forward-thinking companies who are known for doing things differently in market.

You will activate and monitor campaign performance and ensure pacing is on track, whilst identifying and recommending optimisation opportunities. You will produce post-campaign reports that quantify the value of the media and provide recommendations that are actionable and measurable. Your portfolio will be fast-paced, with scope to innovate and produce visible results.

This is a fantastic opportunity for those who love to spend their time working actively in platform and have their finger on the pulse when it comes to digital campaign set up and execution. You'll be supported by a Coordinator and be given the responsibility of managing their day-to-day responsibilities, as well as their ongoing growth and development, whilst having a wonderful Manager and Director to help guide you through as you build on your existing platform exposure, analytical skills, and creative thinking.

• Review and Monitor Campaigns: Oversee the performance of digital media campaigns across platforms such as META, TikTok, The Trade Desk, and DV360, ensuring campaign pacing aligns with goals.
• Adjust Campaigns: Modify budgets, bids, and targeting based on performance data. Collaborate with internal teams and clients to discuss updates and issues.
• Campaign Setup & Execution: Set up new campaigns across various platforms, ensuring all targeting, creative, and budget settings are optimised.
• Optimise Campaigns: Tweak targeting, bids, or creatives based on performance data to ensure campaigns meet KPIs and run efficiently. Keep team up to date on progress of campaign, escalate issues, and identify and recommend optimisation opportunities and ensure those optimisations are implemented promptly.
• Performance Monitoring & Optimisation: Regularly monitor live campaign performance, adjusting strategies to maintain proper pacing.
• Reporting & Insights: Compile and prepare performance reports for clients, providing insights and recommendations based on campaign data.
• Troubleshooting & Issue Resolution: Identify and resolve any issues with campaigns, whether they're related to technical glitches, underperformance, or other roadblocks.
• A/B Testing: Run tests and adjust creatives, bidding strategies, and targeting options.
• Planning: Gather assets and plan for upcoming campaigns to ensure readiness for launch.
• Review Results: Analyse the day's campaign results and report insights or action points to relevant teams.
• Assist Coordinator in developing detailed weekly (or agreed reporting schedule) and final post analysis, and set a positive example to ensure they have all the tools and information they need to perform tasks well.

This role requires a strong appetite to activate and optimise campaigns across digital platforms. You should have a good understanding of Media KPIs, measurement and reporting. Experience with Meta, Google Ads, and/or DV360 is also desirable. We welcome candidates who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity.