Marketplace Director

1 week ago

Melbourne, Victoria, Australia GroupM Full time
About the Role

We are seeking an experienced Marketplace Director to lead our implementation planning and buying efforts. This is a unique opportunity to join GroupM, a leading media agency, and take on a key leadership role in our Activation Team.

As Marketplace Director, you will be responsible for overseeing the delivery of non-biddable services across a team of experts. You will manage all operations, from ensuring quality implementation to improving operational efficiency and delivery. Your role will also involve acting as a senior consultant to clients for their activation and performance management.

You will work closely with other directors to support national initiatives designed to improve key indicators. The scope of Marketplace incorporates traditional media (TV, Cinema, Out of Home, Radio, Print, Digital Video and Display) and the online evolution of traditional media (Addressable TV, Programmatic OOH, Music Streaming and Podcasting).

This role encompasses people management within the broader Activation Team, including recruitment, fostering key talent, reviews, training, coaching, and performance management. You will drive high-functioning deliverables and culture in your immediate team, collaborating closely with activation teams.

Key Responsibilities
  • Oversee team workflow, dealing with issues as they arise to a satisfactory resolution.
  • Ensure your team is adequately trained, resourced, motivated, and engaged to deliver on campaign requirements.
  • Conduct regular 1-2-1s with your team, providing leadership and always modelling our behaviours.
  • Responsible for overseeing workflow between all members of the team and escalating any issues.
  • Help define and deliver best practice, supervising your team's output and intervening where necessary.
  • Contribute to product development and direction, leveraging vendors and partners to achieve this.
  • Anticipate future challenges, trends, and changes to both your clients and our industry, proactively forming a view of strategies to mitigate risk and create opportunity.
  • Lead key client relationships as it relates to implementation & buying, ensuring team output is to the required standard.
  • Elevates both team and client thinking through expert opinion and leadership, including tackling sensitive conversations with confidence.
  • Establish an understanding of CDT challenges, objectives & initiatives.
  • CLEAR understanding of the in-scope services of your clients and the process for completing work above and beyond.
  • Support Client Pitches as subject matter expert on non-biddable and Digital IO channels.
  • Be responsible across all campaign tracking and reconciliation requirements (including KPI delivery).
  • Identify commercial opportunities with the ability to make a compelling case for their inclusion.
  • Maintain and comply with finance processes ensuring accuracy monthly.
  • Adherence to GroupM policies and procedures.
  • Supporting Marketplace team in driving accurate inputs for the monthly forecasting across biddable channels, by client.
  • Collaborating with the CDT on investment decisions, audits, and forecasting.
Requirements

To succeed in this role, you will need:

  • Experience leading a team.
  • Passion for implementation planning and buying, with extensive agency experience.
  • Strong, up-to-date, media landscape knowledge (confidently able to articulate macroeconomic and consumer trends and forecast challenges/opportunities for clients).
  • Highly skilled communicator, with excellent presentation skills.
  • Excellent analytical and problem-solving skills, with the patience to examine detail and create solutions.
  • Collaborative and astute – able to build trust and respect within a network.
  • First-class negotiation skills.
  • Results-driven. Passionate about delivering business results for clients, with the ability to identify and clearly articulate what’s working and why.
Compensation

The estimated salary for this role is £80,000 - £110,000 per annum, depending on experience.

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