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Influencer Business Development Manager

2 months ago

North Sydney Council, Australia Amazon Commercial Services Pty Ltd Full time
About the Role

We are seeking a highly motivated Business Development Manager to join our APAC Performance Marketing & Creator Growth team, focusing on the Amazon Influencer Program. As a key member of our team, you will be responsible for building and maintaining relationships with top content creators to drive revenue, new customers, and awareness for Amazon's strategic businesses and programs in APAC.

Key Responsibilities

  1. Develop, execute, and refine end-to-end influencer strategies in partnership with internal stakeholders.
  2. Own quarterly unit and revenue growth objectives for new and existing influencers and content creators.
  3. Pitch, onboard, and scale new content creators across digital and social media.
  4. Independently develop strategic recommendations that align with Amazon strategies across APAC.
  5. Look for simplified, scalable solutions for influencers, including identifying new opportunities to drive growth.
  6. Drive special deal terms and negotiations with new and existing publishers/influencers.
  7. Develop strategies to drive awareness and sales around deals and seasonal events.
  8. Partner with Retail leaders to support strategic Amazon APAC businesses.
  9. Work closely with the marketing, program, and product management teams to act as liaison to content creators.
  10. Own data analysis and partner with business intelligence to develop reporting methodologies.
  11. Drive adoption of products for content creators, including tools to implement effective integrations (links, display units, etc.), reporting tools, product feeds, etc.
  12. Effectively evangelise Amazon Associates and the Amazon Influencer Program as an opportunity for content creators.

Requirements

  1. 3+ years of business development, partnership management, or sourcing new business experience.
  2. 3+ years of developing, negotiating, and executing business agreements experience.
  3. Bachelor's degree.
  4. Experience with sales CRM tools such as Salesforce or similar software.