Digital Marketing Strategist

2 days ago


Melbourne, Victoria, Australia Yarra City Council Full time
About Yarra City Council

We are a progressive organisation that values the development of our staff and aims to make a positive difference in people's lives.

Salary

The estimated salary for this role is between $90,000 and $120,000 per annum, depending on experience.

Job Description

The Marketing and Digital Partner will be responsible for overseeing a small team and developing marketing strategies to enhance our digital footprint. This role requires a blend of analytical skills, creativity, and awareness of market trends to drive innovation and best practice.

This role will oversee the planning and implementation of all digital content, social media, and email marketing campaigns to drive engagement, education, and sentiment.

Key responsibilities include:

  • Implementing dynamic, creative, and innovative cross-platform communications and marketing content solutions and campaigns that are engaging and best practice.
  • Being accountable for all content marketing initiatives (including video, animation, email, written) to drive awareness, traffic, engagement, education, and sentiment.
  • Fostering compelling storytelling to create dynamic, engaging, accessible, and authentic content across different channels, including social media, email, website, and print.
  • Driving all social media channels and having oversight of the day-to-day management of key accounts, including providing support and leadership to content contributors.

This role will appeal to a leader who wants to work in a government setting and oversee the development, execution, and optimisation of organisation-wide social media, content marketing, and campaign strategies.

Benefits

We offer a supportive and friendly team environment, hybrid/flexible working arrangements, and an emphasis on work/life balance. We also have award-winning organisation-wide Health and Wellbeing initiatives.



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