Brand Voice Director

2 weeks ago

Melbourne, Victoria, Australia beBeeCommunications Full time $100,000 - $140,000

Award-winning opportunity for a skilled Communications Manager to spearhead consumer-facing brand and drive group-wide communications across venues nationally.

Shape the voice of Australia's leading pub group by growing awareness, building loyalty, and positioning it as a content hub for all things pub culture.

This role celebrates Australia's pub culture and ensures our stories are told with impact. As a key member of the team, you will be responsible for:

  • Custodianship of The Pass brand
  • Group-wide communications across PR, media, and corporate messaging
  • Strategic communications calendar development and management
  • PR agency management for venue launches, renovations, and consumer-facing initiatives
  • Media enquiries, crisis communication, and executive-level responses

You will collaborate closely with marketing and executive teams to ensure AVC's voice is clear, consistent, and engaging.

We seek a natural storyteller with strong writing, media, and content creation skills who can manage multiple channels, platforms, and stakeholders with confidence.

This is an exciting opportunity to lead communications for one of Australia's most exciting hospitality groups and shape The Pass as a lifestyle brand.

About the Role:

  • Liaise with PR agencies to deliver coverage for venue launches and renovations
  • Develop and manage a strategic communications plan
  • Collaborate with the marketing team to ensure consistency across all channels and audiences
  • Manage media enquiries and respond professionally and promptly

The successful candidate will have:

  • Proven experience in communications, PR, or brand management
  • Natural storytelling ability with strong writing, media, and content creation skills
  • Ability to manage multiple channels, platforms, and stakeholders with confidence
  • Strong crisis communication skills and a strategic mindset

About Us:

  • Lead communications for one of Australia's most exciting hospitality groups
  • Play a pivotal role in shaping The Pass as a lifestyle brand
  • Work with a talented team of marketers, creatives, and executives

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