Digital Marketing Lead
1 month ago
Are you a marketing expert with experience in the fast-moving consumer goods (FMCG) sector?
About Our ClientM Michael Page is partnering with one of Australia's top FMCG brands, located on the Gold Coast. This retailer is renowned for its extensive selection of food & drink products, prioritising quality and affordability in every offering.
Job Overview:
We are seeking an experienced Digital Marketing Lead to join our client's team. As a key member of the marketing department, you will be responsible for developing and executing innovative digital marketing strategies that elevate our brand presence.
Key Responsibilities:
- Develop and execute social media campaigns across various platforms to increase brand engagement and drive sales.
- Manage and lead a team of social media specialists, providing guidance and support to ensure high-quality content creation.
- Analyse performance metrics to optimise campaigns and drive engagement.
- Stay ahead of industry trends to keep our brand relevant and impactful across all platforms.
- Collaborate with cross-functional teams to align digital marketing initiatives with broader business goals.
Requirements:
- Proven experience in digital marketing, specifically within the FMCG or retail sector.
- Strong people management skills, with a track record of leading and developing teams.
- Expertise in crafting engaging, platform-specific content that resonates with diverse audiences.
- Analytical mindset with the ability to interpret data and adjust strategies accordingly.
- Excellent communication skills and a creative approach to problem-solving.
What We Offer:
- A competitive salary package including $110,000 - $130,000 + 11.5% Super.
- A vibrant work environment with a focus on collaboration and innovation.
- Opportunities for professional growth and development within a leading brand.
- 1 day working from home per week.
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