Digital Marketing Lead

1 month ago


Mudgeeraba, Queensland, Australia Michael Page Full time

Are you a marketing expert with experience in the fast-moving consumer goods (FMCG) sector?

About Our Client

M Michael Page is partnering with one of Australia's top FMCG brands, located on the Gold Coast. This retailer is renowned for its extensive selection of food & drink products, prioritising quality and affordability in every offering.

Job Overview:

We are seeking an experienced Digital Marketing Lead to join our client's team. As a key member of the marketing department, you will be responsible for developing and executing innovative digital marketing strategies that elevate our brand presence.

Key Responsibilities:

  • Develop and execute social media campaigns across various platforms to increase brand engagement and drive sales.
  • Manage and lead a team of social media specialists, providing guidance and support to ensure high-quality content creation.
  • Analyse performance metrics to optimise campaigns and drive engagement.
  • Stay ahead of industry trends to keep our brand relevant and impactful across all platforms.
  • Collaborate with cross-functional teams to align digital marketing initiatives with broader business goals.

Requirements:

  • Proven experience in digital marketing, specifically within the FMCG or retail sector.
  • Strong people management skills, with a track record of leading and developing teams.
  • Expertise in crafting engaging, platform-specific content that resonates with diverse audiences.
  • Analytical mindset with the ability to interpret data and adjust strategies accordingly.
  • Excellent communication skills and a creative approach to problem-solving.

What We Offer:

  • A competitive salary package including $110,000 - $130,000 + 11.5% Super.
  • A vibrant work environment with a focus on collaboration and innovation.
  • Opportunities for professional growth and development within a leading brand.
  • 1 day working from home per week.


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