Marketing Director

1 month ago


Mudgeeraba, Queensland, Australia Mansell Taylor Consulting Full time
Role Overview

Mansell Taylor Consulting is seeking a highly skilled Senior Marketing Manager to lead dynamic digital campaigns and elevate brand presence for one of Australia's most iconic country fashion brands.

This is a unique opportunity to step into a high-energy environment where strategic insights and creative ideas will be put to work across digital, traditional, and experiential channels.

Key Responsibilities:

  1. Create and launch integrated marketing strategies that boost brand awareness and convert customers using digital platforms and traditional channels.
  2. Assist in the development of a global launch strategy to ensure cohesive messaging and visuals across channels.
  3. Uphold the brand's identity across every touchpoint, ensuring cohesive messaging, visuals, and tone across channels.
  4. Partner with e-commerce, sales, and other teams to align marketing initiatives with business goals and ensure a unified approach to growth.
  5. Keep a pulse on market trends, data, and competitor activity to drive innovative and forward-thinking marketing efforts.
  6. Manage budgets with a keen eye for ROI, reallocating resources to high-performing initiatives for optimal impact.
Requirements
  • Experience working within a scaling business and launching new products internationally.
  • Experience in e-commerce and digital marketing, ideally within retail or fashion.
  • A degree in marketing or a business administration with a focus on marketing.
  • Proficiency with Shopify, Meta Ads, Google Ads, and digital marketing tools.
  • A track record of delivering compelling, high-impact marketing campaigns.
  • Strong analytical skills, with a keen ability to interpret data and customer insights.


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