Digital Media Campaign Director

1 day ago

Melbourne, Victoria, Australia beBeeLeader Full time $150,000 - $190,000
About the Role

We're on the hunt for versatile and driven leaders to spearhead strategic media campaigns across diverse clients. You'll manage a close-knit team, shape campaign direction, and collaborate with specialists across strategy, digital, and performance.

You'll drive excellence in client management and project management, overseeing annual planning, providing direction to your team, and collaborating with Strategy & Product teams. With both roles skewing towards digital planning and campaign management, you will have a strong appetite to further build and strengthen your online expertise as you lead a core team to plan and implement campaigns across multiple channels.

  • Own senior client relationships, lead annual planning and quarterly reviews, as well as weekly WIPs, and be a trusted point of contact for strategic guidance and issue resolution.
  • Translate comms strategy into comprehensive implementation recommendations which maximise return on investment.
  • Oversee digital planning and campaign delivery, with a focus on performance, screens, and partnerships.
  • Define key metrics for success in measuring and evaluating campaign performance and creating a framework for ongoing investment decision making.
  • Manage a team of Account Managers and Account Executives, fostering a culture of excellence, collaboration, and growth.
  • Execute plans to enhance agency planning product and grow revenue through specialist services and research initiatives.
  • Identify and lead media partnership opportunities, working with creative and media partners to bring ideas to life.
  • Financial oversight - managing invoicing processes with precision, accuracy, and accountability, and support your leaders with forecasting and budget management.
  • Contribute to new business pitches, develop award-worthy case studies, and identify opportunities to grow revenue through specialist services.
  • Coordinate stakeholders within strategy, comms planning, innovation, investment and digital practices for brief responses.
  • Set clear campaign and media success metrics and establish performance benchmarks.
  • Lead relevant application of analytics and research in understanding ROI.

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