Category Manager

4 weeks ago


Rydalmere, New South Wales, Australia IDEXX Full time
Drive Revenue Growth and Market Presence in the LPD Sector

As a Category Manager at IDEXX, you will play a key role in driving profitable revenue growth and enhancing our market presence in the Livestock, Poultry, and Dairy (LPD) sector. You will join a high-performing and collaborative team to develop and execute comprehensive marketing plans for IDEXX's LPD products and services.

Key Responsibilities:
  • Develop and execute strategic marketing plans to drive brand awareness, accelerate market penetration, and increase revenue growth.
  • Collaborate with cross-functional teams and stakeholders locally and internationally to ensure seamless execution of marketing strategies.
  • Conduct market research, analyze competitor activity, and identify new market opportunities.
  • Create and manage impactful marketing campaigns and promotional events.
  • Support the sales team by providing product forecasting, demand planning, and coordination for trade shows and events.
  • Manage marketing budgets, expenses, and financial reporting.
  • Build relationships with industry associations and key opinion leaders to gain product endorsement and recommendation.
Requirements:
  • Tertiary qualifications in Business/Marketing, with a background in Livestock production systems, Veterinary, or Science highly desirable.
  • Minimum of 2 years of experience in a corporate marketing and sales environment, preferably in the medical, animal, veterinary, or technical field.
  • Strong knowledge of supply chain and value chain concepts, with an understanding of livestock, veterinary, and scientific principles.
  • Excellent presentation skills and ability to communicate effectively with diverse stakeholders.
  • Proven track record in driving results, meeting targets, and achieving meaningful outcomes.
  • Ability to collaborate and build strong relationships across teams and departments.
  • Adaptability to thrive in a fast-paced, dynamic environment and adjust strategies based on changing market conditions.
  • Passion for the LPD sector and a drive to contribute to its growth and development.
What We Offer:
  • A competitive annual bonus scheme and compensation review.
  • Investment in professional development and career growth.
  • True flexibility with on-site, remote, or hybrid working arrangements.
  • Enhanced bereavement leave for family and pets.
  • Free wellness programs, including Virgin Pulse, Fitness Reimbursements, Mental Wellness, and Healthy Weight Programs.
  • Discounts on pet products and $500 per year towards diagnostic testing for your pets.
  • Tenure recognition, including days off and bonus payments for reaching key milestones.
  • Contribution towards your charity of choice through our One IDEXX program and paid volunteer days annually.
Why IDEXX?

We're proud of the work we do, because our work matters. An innovation leader in every industry we serve, we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy, to ensure safe drinking water for billions, and to help farmers protect livestock and poultry from disease.

We enrich the livelihoods of our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery.

At IDEXX, you will be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement.


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