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Luxury Jewellery Brand Marketing Lead

3 weeks ago

Melbourne, Victoria, Australia beBeeDigitalMarketing Full time $95,000 - $114,418

Role Summary:

We are seeking an experienced Digital Marketing Manager to lead and execute all digital marketing efforts for our luxury jewellery brand. The ideal candidate will have a proven track record in lead generation, appointment-setting campaigns and brand awareness.

The successful candidate will be responsible for planning and executing targeted paid campaigns, optimising organic social channels to build brand awareness and engage our audience, managing SEO efforts to improve search visibility and attract high-intent leads. They will oversee the website to ensure it reflects our luxury brand identity, provides a seamless user experience and supports effective lead capture.

Key Responsibilities:

  • Develop and implement digital marketing strategies that align with business objectives
  • Manage and maintain the company website to ensure it is up-to-date and engaging
  • Optimise and create content for various social media platforms to increase brand awareness and engagement
  • Plan and execute email marketing campaigns to nurture leads and drive sales
  • Monitor and analyse campaign performance to inform future strategy

Requirements:

  • 2+ years' experience in digital marketing
  • Proven track record in lead generation, appointment-setting campaigns and brand awareness
  • Strong experience with CRM systems and marketing automation tools
  • Excellent project management skills and the ability to manage all aspects of digital campaigns independently
  • Passion for luxury, jewellery or premium retail

What We Offer:

We offer a competitive salary package and opportunities for professional growth and development. If you are a motivated and results-driven individual looking for a challenging opportunity, please apply.