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Business Intelligence Analyst B2B Marketing Research
2 weeks ago
We're redefining how the world experiences data-driven decision making. Join us in creating a platform that empowers everyone to create and innovate through actionable insights.
Job Overview:This role sits at the heart of our B2B marketing strategy, helping drive growth through smart measurement frameworks and strategic thought partnership.
- Partner with cross-functional teams to measure and report on progress toward revenue and growth goals.
- Act as a strategic thought partner in identifying opportunities, measuring impact, and shaping the B2B marketing roadmap.
- Design measurement frameworks that track marketing performance, lead conversion, and pipeline health.
- Turn complex data into clear, actionable insights that inform media investment, campaign strategy, and go-to-market plans.
- Evaluate key initiatives such as paid media, content, and events, including pre/post analysis and experimentation.
- Apply your knowledge of attribution (e.g. multi-touch) or MMM to help credit marketing impact across touchpoints.
- Collaborate across functions to ensure data is accurate, connected, and decision-ready.
- You have a natural ability to communicate complex ideas clearly and bring alignment to diverse teams.
- You love supporting pipeline-focused teams and enabling growth in a B2B environment.
- You're skilled at helping teams align around KPIs and strategic insights.
- You've built dashboards to track the marketing and sales funnel (and know what makes one actually useful).
- You're confident with SQL and data warehouses like Snowflake, BigQuery, or Redshift.
- You can wrangle and analyze data in Python or R.
- You're familiar with attribution modeling or marketing impact evaluation.
- You're collaborative, curious, and excited to work across functions.
- A chance to make a meaningful impact on our business.
- The opportunity to work with a talented team of professionals.
- A dynamic and inclusive work environment.
- Professional development opportunities to enhance your skills and career.
- Stay curious and keep learning.
- Communicate effectively with diverse stakeholders.
- Take ownership of your work and be accountable for results.
- Be open to feedback and willing to adapt.
Key Responsibilities: Business intelligence, B2B marketing research, data analysis, strategic thought partnership, cross-functional collaboration, data accuracy, decision-readiness.
