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Content Marketing Director

3 weeks ago

Adelaide, South Australia beBeeStrategist Full time $90,000 - $120,000
Content Marketing Strategist Role

This position leads the development and execution of an organic content strategy, driving brand awareness, engagement, and conversion through storytelling and data-driven decision-making.

The successful candidate will oversee AIB's organic social media presence, manage a small content team, and ensure all organic content aligns with the organisation's brand, values, campaigns, and strategic objectives.

Key Responsibilities
  • Design and execute content strategies to build brand positioning, generate leads, and support engagement and retention.
  • Oversee planning and delivery of organic social content to drive engagement and reach.
  • Build and manage a calendar that aligns with campaigns, seasonal opportunities, and brand storytelling.
  • Mentor and guide a content team, fostering creativity, accountability, and growth.
  • Ensure all content reflects the brand voice, values, and guidelines.
  • Work with cross-functional teams to deliver integrated content campaigns.
  • Analyse and report on content and social performance, applying insights to improve outcomes.
  • Maintain guidelines to ensure consistency, compliance, and quality.
Requirements
  • Strong ability to develop and implement effective content and organic social media strategies.
  • Skilled at managing content workflows across written, visual, and multimedia formats.
  • Proven leadership skills, coaching, mentoring, and inspiring a creative team.
  • Strong understanding of social best practices, SEO, and content optimisation.
  • Excellent communication and collaboration skills.
  • Strong project management capability, able to balance multiple priorities and deadlines.
  • Creative, adaptable, and solutions-focused mindset.