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Programmatic Advertising Manager

2 months ago

Melbourne, Victoria, Australia Dentsu Full time

About the Role:

We are seeking a highly skilled and experienced Programmatic Manager to join our team at Dentsu in Melbourne. As a key member of our team, you will be responsible for overseeing the success of programmatic advertising campaigns, collaborating with internal and external stakeholders, and leading a dedicated team to deliver exceptional results.

Key Responsibilities:

  • Oversee a team of three direct reports dedicated to the Medibank and ahm client, conducting fortnightly client-facing WIPs.
  • Collaborate with publishers and partners to develop campaign approaches, negotiate quarterly deals with Medibank, and troubleshoot/report on performance.
  • Manage all DSP relationships, serving as the conduit between DSPs and clients, ensuring participation in QBRs, presenting roadmaps, troubleshooting issues, and exploring beta opportunities.
  • Lead the team on client requests, strategy, and campaign brief responses, ensuring high standards, collaboration with the wider team, and seamless delivery during client catchups and QBRs.
  • Contribute unique ideas and perspectives, participating in internal brainstorming sessions, ideation on channel tactics, and building visuals tailored to client campaign requirements.
  • Take the lead in client communications, managing conversations with the direct client (especially Medibank), serving as the escalation point for campaign issues, hosting client education sessions, and presenting QBRs and thought leadership pieces.

Requirements:

  • Proven leadership experience in programmatic advertising, managing teams and client relationships.
  • Expertise in negotiating deals and managing relationships with publishers, partners, and DSPs.
  • Strong analytical skills to interpret campaign performance data and provide actionable insights.
  • Excellent communication skills with the ability to lead client conversations, host education sessions, and present thought leadership pieces.

What We Offer:

  • Real flexibility to work when and where you feel most productive with our 'Be the Best You' policy.
  • The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change.
  • 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way.
  • Career Development and Learning & Development opportunities, including access to our global online dentsu University.

About Us:

Dentsu is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands; Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Carat is the world's first media agency and privileged to work with some of the most storied and innovative brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries Carat delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.