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Senior Sales Development Representative

7 days ago

Sydney, New South Wales, Australia Asana Full time

About the Role

We are seeking a highly motivated and results-driven Enterprise Outbound Business Development Representative to join our team at Asana. As a key member of our sales organization, you will be responsible for generating pipeline for the enterprise customer segment by targeting new contacts and departments to educate them on the value of Asana and initiate new sales cycles.

This role is based in our Sydney office with an office-centric hybrid schedule. Along with most Asanas, you'll work from this office in person on Tuesdays, Wednesdays, and Thursdays. Most Asanas have the option to work from home on Mondays and Fridays.

Your primary objective will be to build Asana business cases across new lines of business and create momentum for large enterprise deployments in Australia and New Zealand.

  • Key Responsibilities:
  • Research target customer accounts and personas, and create customized messaging leveraging existing Asana use cases and industry trends across lines of business to drive qualified opportunities and account expansion.
  • Leverage multi-channel outbound prospecting approach (calls, emails, social), team sequences, templates, messaging to help build a repeatable process. Proactively implement new & existing processes.
  • Cultivate value-driven conversations with multiple Director and VP level personas across complex cross-functional teams and consistently create compelling messaging and events to achieve meeting goals.
  • Develop a territory plan with AE and CSM based on account tier scoring to drive the highest ARR. Understand where to leverage customized vs. scaled approaches to optimize sales-qualified opportunities. Adhere to SDR/AE Handoff process.
  • Update activity metrics, meetings, SQO and pipeline on a weekly basis. Proactively identifies gaps between prospecting inputs (calls, emails, social selling, tasks and messaging) and outputs (meetings, SQO's and Pipeline).
  • Effectively execute high-impact trials, meeting SLA requirements, and leverage territory heat maps and buyer's journey to triage target accounts with ABM strategy.
  • Understand Asana use-cases, relevant workflows/processes, and ways that Asana can deliver value. Comfortable differentiating Asana from the competition.
  • Implement time management strategy, segmenting time blocks for account research, strategic outreach and scaled outreach, Enterprise strategy meetings and company meetings.