Digital Communications Specialist
4 days ago
Role Overview:
We are seeking a Digital Communications Specialist to join our team at DDB Group Australia.
The ideal candidate will have strong experience in communications planning, customer journey mapping, and research-led strategies.
You will be responsible for developing and deploying research-led strategies across Coles' channels, aligning with campaigns and trade, while securing team buy-in.
You will also lead journey mapping, conduct research, and facilitate workshops for actionable insights.
Key Responsibilities:
- Develop and deploy research-led strategies across Coles' channels
- Lead journey mapping, conduct research, and facilitate workshops
- Create data-driven maps for planning and campaign execution
- Enhance creativity through workshops
Requirements:
- Strong experience in communications planning and customer journey mapping
- Understanding of digital and communications strategy
- Passion for comms planning, customer journey, and research-led strategies
- Ability to lead journey mapping, conduct research, and facilitate workshops
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