Digital Communications Specialist

4 days ago


Melbourne, Victoria, Australia DDB Group Australia Full time

Role Overview:

We are seeking a Digital Communications Specialist to join our team at DDB Group Australia.

The ideal candidate will have strong experience in communications planning, customer journey mapping, and research-led strategies.

You will be responsible for developing and deploying research-led strategies across Coles' channels, aligning with campaigns and trade, while securing team buy-in.

You will also lead journey mapping, conduct research, and facilitate workshops for actionable insights.

Key Responsibilities:

  • Develop and deploy research-led strategies across Coles' channels
  • Lead journey mapping, conduct research, and facilitate workshops
  • Create data-driven maps for planning and campaign execution
  • Enhance creativity through workshops

Requirements:

  • Strong experience in communications planning and customer journey mapping
  • Understanding of digital and communications strategy
  • Passion for comms planning, customer journey, and research-led strategies
  • Ability to lead journey mapping, conduct research, and facilitate workshops


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