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Digital Media Specialist
2 weeks ago
Vocus is Australia's specialist fibre and network solutions provider, delivering secure, high-capacity fibre connecting people, businesses, governments, and communities across Australia to the world. Our purpose is Building Critical Connections.
We enable Better Possibilities through our well-known retail brands, offering simple and affordable broadband, mobile, voice and energy services.
Role Overview
We are seeking a skilled Digital Media Specialist to join our dynamic Digital Marketing team. As a key member of our team, you will play a crucial role in driving our paid search, social, and affiliate activities. You will work closely with the Digital Marketing Manager to support the day-to-day operations of our extensive digital media program.
Daily Responsibilities
As a Digital Media Specialist, your primary responsibilities will include:
- Setting up, managing, and optimising paid search, paid social, and affiliate campaigns across direct response and brand-building activities.
- Building relationships with and negotiating with our affiliate partners to achieve strong outcomes aligned with business objectives.
- Responding to briefs and contributing to an aligned overall marketing strategy, articulating the role that these channels play within the broader campaign strategy and media mix.
- Developing reporting and insights across digital marketing channels which help to make our investment work harder as well as inform broader marketing strategy.
- Collaborating with the wider Consumer team, including Brand, Customer, Data & Analytics, Creative, Revenue, and Sales teams.
Required Skills and Qualifications
To be successful in this role, you will need to possess the following skills and qualifications:
- 2+ years' experience executing and managing campaigns across platforms such as Google, Facebook, and Instagram.
- Experience working with and optimising performance of affiliate partners such as comparison sites and app partners.
- Hands-on experience with digital marketing tools including Google Ads, Search Ads 360, Doubleclick Campaign Manager, Facebook Business Manager, and more.
- Good working knowledge of Google Analytics or similar web analytics suites.
- Analytical skills that let you get the most out of all the platforms listed above, as well as experience with BI and visualisation tools like Looker Studio, Power BI, Tableau, DOMO.
Benefits
Vocus offers a range of benefits to its employees, including:
- Diverse and dynamic teams with a supportive and inclusive culture.
- Comprehensive ongoing training, support, and development opportunities.
- Flexible hours and a hybrid working environment.
- Generous discounts on power, gas, mobile, and internet; plus, discounts to over 400 retailers.
- Competitive leave benefits, including anniversary leave, purchased leave, parental leave, volunteering leave, study leave, and much more.
- Study assistance programs to excel personal growth, learning, and development.
- Health and wellness offerings, including access to wellbeing initiatives that can help financially, psychologically, and physically.
About Us
Vocus is committed to operating as a responsible, ethical business, caring about the impact we have on our people, customers, and communities. We believe our wonderfully diverse team and vibrant culture define us.
