Marketing Strategist

4 days ago

Canberra, ACT, Australia beBeeBrand Full time $150,000 - $180,000
Looking for a Brand Manager to spearhead strategic initiatives and drive business growth. As a seasoned marketing professional, you will be responsible for analyzing market trends, developing and executing cross-functional teams focused on consumer needs to drive brand forward. Your expertise in brand planning, product development, and collaboration with various stakeholders will ensure the company's portfolio remains competitive and in-market performance is enhanced.The ideal candidate will possess a Bachelor's degree in Business, Marketing, or Commerce, along with 3-5 years of experience in FMCG marketing. Strong commercial acumen, project management skills, and the ability to lead advertising and storytelling efforts are essential. If you have a track record of driving NPD pipelines and fostering brand equity, we encourage you to apply.

Key Responsibilities:
  • Create long-term strategic visions for the brand.
  • Lead integrated cross-functional teams to drive brand forward and impact overall brand & business growth.
  • Partner cross-functionally with product teams, merchandising, marketplace, and in-market teams to ensure product & consumer are at the forefront of all strategic planning and execution.
  • Brand planning to enhance current portfolio and improve in-market and business performance.
  • Work with sales teams to define brands and ensure adequate sales materials and promotional schedules/activations are in place to enhance brands.
  • Champion brand/s within the organization, driving brand education/profile, upholding alignment to core brand proposition, and driving brand equity.
  • Drive brand-related NPD with overall responsibility for new lines in market including launch, activation, and range support through retailer review periods.
  • Work with agencies to develop and execute annual marketing plans.
Requirements:
  • Bachelor's degree in Business, Marketing, or Commerce.
  • 3-5 years FMCG marketing experience ideally.
  • Experience across NPD and Innovation with FMCG.
  • Track record in Brand Marketing with strong commercial acumen.
  • Strong Project Management Skills.
  • Proven ability to lead across advertising and storytelling, preferably within the packaged goods industry, and drive the NPD pipeline.
Benefits:
  • Opportunity to join a well-known FMCG brand.
  • Competitive salary and growth opportunities.
  • Great work flexibility | WFO/WFH.
  • A supportive, fun, and collaborative working environment.

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