Marketing Technology Strategist

4 weeks ago


Melbourne, Victoria, Australia Xero Full time
About the Role

Xero is a leading cloud-based accounting platform that empowers small businesses and their advisors to grow and thrive. As a Marketing Technology Manager, you will play a critical role in shaping our global marketing technology stack, driving ROI, and delivering hyper-personalized marketing at scale.

Key Responsibilities
  • Implement and configure the Xero Marketing tech stack to support multi-million dollar budgets across all geographies and channels.
  • Collaborate with a team of Marketing Developers to automate, report, and feed creative instrumentation.
  • Stay up-to-date with new market tools and adapt quickly to support campaign creation, creative optimization, measurement, ABM, and more.
  • Work with engineering and Data & Analytics to deliver easily ingestible data from third-party ad platforms.
  • Develop a headless CMS and content library, and assist with the expansion of our Segment CDP, including the use of personas to deliver audiences, journeys, and personalization.
  • Build the building blocks of our global data feed infrastructure that powers personalization and targeting across all channels.
  • Partner with Data Analytics to instrument data-sharing pipelines and continuously improve the quality of data shared with third-party platforms.
  • Develop APIs that reach from our affiliate platform into our data pipelines, powering fraud detection, attribution, and more.
  • Partner with Customer Engagement to build company-wide understanding of technical capacities for user journeys that drive conversions and upsell.
  • Partner with Sales on building lead-routing systems and orchestrating lead flows across self-serve and sales-assisted motion.
Requirements
  • Expertise in Marketing Technology platforms such as Braze, Marketo, Salesforce Marketing Cloud, Meta Ads, Google Ads, Smartify, SearchAds360, Segment, and/or Hightouch.
  • Hands-on coding experience, having contributed to a major company-wide repository.
  • Strong technical acumen, with the ability to quickly adapt to new tools and technologies.
  • Knowledge of AI/LLMs and their application within Marketing.
Why Xero?

Xero offers a range of benefits, including generous paid leave, dedicated paid leave for physical and mental wellbeing, health insurance, life insurance, and income protection. We prioritize our employees' wellbeing and offer a range of programs to support their physical and mental health. Join us and do the best work of your life at Xero.



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