Digital Experience Director

2 weeks ago

Melbourne, Victoria, Australia beBeeExperience Full time $125,000 - $175,000
About the Role

As a Digital Experience Director, you will be responsible for crafting intuitive experiences that drive user engagement and business growth across our web app and corporate website. You will work closely with product managers, engineers, and marketing teams to design and optimise key customer pathways.

Key Responsibilities
  • User Journey Mapping: Translate requirements into user flow, wireframes, and then into polished, high-fidelity UI designs that amplify the work of our many product squads.
  • Cross-Functional Collaboration: Partner with product managers, engineers, and growth/marketing leads to define problems and goals, map user flows, prototype new interactions, and launch features that drive acquisition and product adoption.
  • Data-Driven Design: Analyse quantitative product and marketing funnel data to identify friction points in acquisition, activation, and conversion, then iterate on designs (e.g. A/B tests) to improve key growth metrics like website conversion, signup rates, product usage, and upsell.
  • Design Execution: Translate wireframes into clickable prototypes and finished designs using Figma, ensuring consistency with our design system and brand. Iterate rapidly on designs based on feedback and performance data.
Requirements
  • Experience: Minimum of 10 years in product design (web applications and websites) with a strong track record of delivering impactful digital products as an IC (staff-level experience or equivalent).
  • Growth Experience: Proven ability to use design to improve growth metrics (activation, retention, conversion, upsell, etc.).
  • Cross-Functional Collaboration: Excellent communication skills and a history of working closely with product, engineering, and marketing teams.
  • User-First Approach: Deep empathy for customers and a user-centered design mentality.
Equal Opportunity Employer

We value diversity and consider all applicants based on merit, qualifications, competence, and talent. We do not regard colour, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making hiring decisions.

We do not accept unsolicited resumes from search firms/recruiters.

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