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Strategic Marketing Manager
2 weeks ago
This is a key marketing position at Scentre Group, driving standout campaigns and activations for Westfield destinations. The successful candidate will play a critical role in shaping marketing strategy, delivering memorable events, and contributing to the broader Centre Experience Team.
Key Responsibilities:- Lead key centre campaigns from concept to execution, managing timelines and resources, with a focus on lifestyle, cultural events, and fashion.
- Implement local digital strategies across owned, earned, and paid channels to meet customer needs.
- Contribute to the centre's Marketing Plan, aligning retail energy, local priorities, and strategic programs with budget and resources.
- Assist with management of centre operations, including sourcing quotes, creating purchase orders, and processing invoices.
- Collaborate with agencies and suppliers to deliver high-quality creative assets on time and within budget.
- Analyse insights and research data to understand customer needs and preferences.
- Skilled in stakeholder engagement and relationship management.
- Experienced in marketing, including event management, brand management, digital and social media, and public relations.
- Customer-focused, with the ability to make decisions, take accountability, and drive high-quality results.
- Excellent communicator with strong negotiation and execution skills, paying close attention to detail.
- Knowledgeable in customer experience, digital and social media, research, and analysis.
- Adaptable to a dynamic, 7-day operational environment.
Scentre Group owns numerous Westfield destinations across Australia and New Zealand, creating extraordinary places and experiences that connect and enrich communities.
We foster a workplace environment where everyone feels valued, supported, and motivated to realise their full potential.
