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Brand Manager
2 months ago
We are seeking a highly skilled Brand Manager to join our dynamic team at Optimal Recruitment Australia. As a Brand Manager, you will be responsible for developing and launching new products, creating and implementing a successful strategic direction, and driving media plans and activations.
The ideal candidate will have a strong background in marketing and a proven track record of success in the FMCG sector. You will be responsible for planning and executing all communications and media actions on all channels, including online and social media. You will also be responsible for setting strategy, style guides, brand vision, and value propositions for both short and long-term goals.
Key Responsibilities:
- Develop and launch new products, including product development, pricing, and new product launches.
- Drive media plans and activations, including online and social media.
- Set strategy, style guides, brand vision, and value propositions for both short and long-term goals.
- Lead new and existing product development, pricing, and new product launches.
- Create and manage promotional collateral to establish and maintain product branding.
- Manage advertising and promotional budgets.
- Manage stock levels.
- Analyze competitor and customer insights.
- Report on product sales.
About You
- Degree qualified in a relevant marketing or business-related discipline.
- Minimum 2 years of marketing experience in the FMCG sector.
- Minimum 1-2 years of experience as an Assistant Brand Manager or similar in the food or pharma sectors.
- Demonstrated cross-functional collaboration experience.
- Excellent organization and project management skills, with the ability to meet deadlines and work in a fast-paced environment.
- High level of accuracy and attention to detail.
- Solid communication and rapport-building skills.
- Strong experience of NPD process, particularly project management.
- Experience in managing budgets and forecasting.
- Proven experience in development and execution of marketing and advertising strategies and product launches.
- Experience and involvement with trade shows and all it entails.
- A self-starter with the ability to work autonomously and drive growth.
- Passionate about your portfolio.
- A 'can-do' attitude with the ability to 'think outside the box' and differentiate your brand from competitors.
- Sound PC skills and intermediate skills in Microsoft applications.
What We Offer
- Paid parental leave.
- Subsidized health and salary continuance insurance.
- Flexible working hours.
- Employee assistance/wellbeing initiatives.
- Ongoing training and development programs.
- Leave loading.
Apply Now
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