
Technical Business Lead
5 days ago
Unlock Business Growth with Personalisation
We are seeking a Technical Business Analyst to play a pivotal role in bringing our personalisation strategy to life. This is an exciting opportunity to shape the end-user experience and ensure measurable impact.
About the Role:
- Lead the holistic requirements for our best-in-class MarTech stack, including Adobe RT-CDP, personalisation engines, experience and experimentation capabilities.
- Partner with marketing teams to translate use cases into clear business and technical requirements that sequence our pipelines for delivery.
- Map data flows and customer journeys, ensuring they align with use cases, business requirements, and personalisation strategies.
- Collaborate with Tech Leads and Engineers to design solutions that are not just possible, but powerful.
- Document current and future-state MarTech processes, spotting gaps and opportunities.
- Support UAT, defining test cases, catching edge cases, and making sure the experience works as intended.
Your Skills and Qualifications:
- Hands-on experience with customer data attributes, marketing automation, decision platforms, personalisation systems, and email platforms.
- Able to bridge the gap between business goals and technical requirements.
- Strength in data mapping and data modelling to support smarter, more personalised marketing outcomes.
- Solid grasp of SDLC best practices and Agile ways of working.
- A knack for stakeholder management, leading workshops, and an ability to bring everyone on the journey.
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