Strategic Tourism Growth Leader

4 days ago

Adelaide, South Australia beBeeTourism Full time $96,000 - $124,000
Job Overview

The Manager, Strategic Tourism Development role involves driving long-term growth and competitiveness of South Australia's visitor economy through the development and implementation of high-impact tourism strategies and projects.

A primary focus is to lead destination-wide strategic initiatives, including identifying, planning, and facilitating major tourism investments and iconic projects that attract domestic and international visitors, enhance brand positioning, and create lasting economic benefit.

This role contributes to fostering industry capability and innovation by working with operators, investors, government, and community partners to deliver market-ready products, infrastructure, and experiences that align with the South Australian Tourism Plan 2030 and the commission's strategic priorities.

Key Responsibilities:
  • Identify and prioritise icon projects and infrastructure needs that have state-wide tourism impact.
  • Prepare business cases and policy recommendations for high-value tourism developments.
  • Work with the tourism industry to develop products and experiences that support the various South Australian brand pillars.
  • Provide leadership and guidance to tourism operators to increase their business capabilities and experience sales within all distribution channels.
  • Undertake research and identify product and experiences gaps, and work with key stakeholders to implement solutions.
  • Develop strong relationships with government and private partners to influence conversion of tourism experiences.
Benefits:
  • Parental and purchased leave entitlements.
  • Opportunity to join a fun and active social club.
  • Annual calendar of wellness events.
  • Mental health first aid training.
  • Ongoing training and development opportunities.
  • Annual skin checks and flu vaccinations.
  • Casual Fridays.
  • Staff recognition and service awards.
  • Access to a free and confidential employee assistance program.

The South Australian Public Sector promotes flexible ways of working. Applicants are encouraged to discuss the flexible working arrangements for this role.

Requirements:
  • Customer service experience.
  • Ability to provide sufficient notice to current employer.
  • Right to work in Australia.

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