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Digital Marketing Strategist

1 week ago

Brisbane, Queensland, Australia StudentUniverse Full time

We are seeking a highly skilled Digital Marketing Strategist to join our team at StudentUniverse. In this role, you will be responsible for the day-to-day maintenance, optimisation, and integration of marketing automation platforms and CRM systems to ensure seamless data flow and synchronisation.

You will oversee the integrity and quality of customer data, implementing data governance policies and troubleshooting technical issues promptly to minimise disruptions.

Additionally, you will be required to focus on optimising email deliverability, analysing key performance metrics, and providing actionable insights to drive continuous improvement in lifecycle marketing efforts.

Key Responsibilities
  • Manage daily operations of marketing automation platforms (e.g., Eloqua) and CRM systems (e.g., Salesforce)
  • Resolve technical issues quickly to minimise disruptions and ensure efficient platform performance, applying updates when needed
Integration Management
  • Lead integration of marketing automation platforms with CRM systems, ensuring smooth data flow and consistency
  • Maintain and optimise API integrations with other tools
Data Management and Governance
  • Ensure customer data integrity within marketing and CRM platforms, optimising segmentation for personalised marketing
  • Implement data governance practices to comply with data privacy regulations (e.g., GDPR, CCPA)
Deliverability Management
  • Ensure best practices for email deliverability, monitor performance, and work with providers to address issues
  • Optimise email practices to maintain sender reputation