Digital Marketing Expert

1 day ago

Melbourne, Victoria, Australia beBeeDigitalMarketing Full time $80,000 - $120,000
Job Description

The Digital Marketing Executive will support the company's overall strategic objectives across acquisition, retention, and customer experience in the Australian markets.

The role involves all facets of digital marketing, including paid search, programmatic, and social media, with a focus on driving marketing performance through data analysis.

This includes running paid search, display, native, video, and paid social advertising campaigns, as well as supporting the growth of our YouTube and Social Media accounts through organic content.

The Digital Marketing Executive will also be responsible for writing copy for text ads, native ads, and social media, preparing reports, and analysing campaign performance using insights to recommend optimisations.

Additionally, the role requires sharing insights on key market trends and competitor activity, reviewing and optimising campaign landing pages to improve conversion rates.

Required Skills and Qualifications
  • Experience in digital marketing or a similar role
  • An excellent attention to detail
  • A clear understanding of various marketing platforms, including Google Ads, Display & Video 360, Campaign Manager 360, Analytics 360, Tag Manager 360, Looker Studio, Microsoft Advertising, and Apple Search Ads
  • A strong grasp of SEO and ASO principles
  • Extensive knowledge of Microsoft Excel and Google Sheets
  • Effective planning and time management skills
  • A collaborative team player
  • A proactive problem solver
  • Ability to thrive in a nimble, fast-paced environment
Benefits

This is an exciting opportunity to join a passionate and friendly team, working collaboratively to deliver innovative solutions and drive business growth.

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