Adoption and Retention Strategist

4 days ago

Sydney, New South Wales, Australia beBeeOptimization Full time $150,000 - $171,000
Job Description">

The Asana Marketing team is accountable for driving business growth and building a brand that customers love. We craft campaigns and content to attract new accounts and inspire current ones to grow with us, ensuring every customer realizes the full potential of our platform.

As an Optimization Manager focusing on Asana Customers, you oversee experimentation across key customer content and surfaces that support their adoption and retention of Asana, including the Asana Academy, Help Center, and Community forum. You will collaborate cross-functionally to identify opportunities from onboarding to renewal.

This role is based in our Sydney office with an office-centric hybrid schedule. The standard in-office days are Tuesday, Wednesday, and Thursday. Most Asanas have the option to work from home on Mondays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

About Your Impact

  • Develop optimization strategies for owned digital content, focusing on content that drive adoption and retention, including the Asana Academy, Help Center, and Community forum.
  • Create quarterly experimentation roadmaps for key customer surfaces.
  • Partner with cross-functional teams to identify opportunities in the Customer Journey.
  • Define and align KPIs with cross-functional partners for adoption and retention.
  • Identify and execute personalization opportunities on customer surfaces.
  • Use AI tools for advanced A/B testing analysis and insights.
  • Refine experimentation processes in Digital Marketing.

Required Skills and Qualifications

You should possess:

  • 4+ years of Growth Marketing or Performance Marketing experience, ideally with some experience in adoption and/or customer retention.
  • Expertise in A/B testing and statistical analysis.
  • A strong data-driven mindset.
  • Familiarity with user-tracking and qualitative data.
  • Knowledge of UX principles and web design best practices.
  • HTML, CSS, and JavaScript proficiency preferred.
  • Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

Benefits

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

  • Mental health, wellness & fitness benefits.
  • Career coaching & support.
  • Inclusive family building benefits.
  • Long-term savings or retirement plans.
  • In-office culinary options to cater to your dietary preferences.

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