Head of Engagement, Digital Media

2 weeks ago

Sydney, New South Wales, Australia SBS Full time

About the Role

The Head of Engagement works cross-functionally to guide onboarding and user retention initiatives for SBS On Demand.

Through extensive cooperation with diverse stakeholders, they will ensure that engagement objectives are central to the SBS On Demand product and curation strategy, aligned to the broader SBS content and marketing strategies.

A strong analytical mindset will derive actionable insights, benchmarking the effectiveness of product features, translating them into meaningful improvements that reduce user churn, build loyalty and increase return on investment.

They will lead a dynamic team of engagement specialists and data analysts, leveraging them to share a deeper understanding the product, and what ways we can improve loyalty. Using this as a foundation, they will be a key architect in developing and communicating the overarching SBS On Demand vision.

Key Responsibilities

  • Develop and execute a comprehensive engagement strategy to drive user adoption, retention, and satisfaction on SBS On Demand.
  • Leverage data analytics tools and user behaviour analysis to gain insights into user engagement patterns, preferences, and trends.
  • Lead a high-performing team of engagement and analytics specialists, providing mentorship, guidance, and professional development opportunities.
  • Collaborate with product, curation and marketing teams to develop effective user onboarding and retention strategies.
  • Implement A/B testing and experimentation methodologies to optimise engagement initiatives.
  • Work closely with the Head of Curation and content teams to optimise content discovery and recommendation algorithms.
  • Define key performance indicators (KPIs) to measure engagement and retention, and develop regular reports and dashboards to track progress.

About You

  • Bachelor's degree in a relevant field or equivalent practical experience.
  • Proven experience in driving product engagement and retention in the digital media industry or a related field.
  • Strong analytical and data-driven mindset with experience in leveraging data analytics tools and user behaviour analysis to drive strategic decision-making.
  • Deep understanding of engagement strategies, user onboarding, and retention techniques.
  • Excellent leadership and collaboration skills to work effectively with cross-functional teams and stakeholders.
  • Excellent communication and presentation skills, with the ability to convey complex concepts to both technical and non-technical stakeholders.

Why SBS?

  • A genuine sense of feeling included and being part of one of the most inclusive companies in Australia.
  • A culture and engagement of our workforce, with an employee engagement score of 82% and low levels of employee turnover.
  • A brand that is not only recognisable but trusted and established, with over 40 years of broadcasting experience.
  • A range of benefits, including health care checks, salary packaging, Employee Assistance Programme, flexible work arrangements, and free gym membership for Sydney-based employees.
  • Opportunities for career growth and development, with allocated funds for training and professional development.

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