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Senior Product Marketing Manager

2 months ago


Melbourne, Victoria, Australia MYOB Full time

About the Role

The Senior Product Marketing Manager is a key position within our SME customer Line of Business at MYOB. This role is instrumental in developing and enhancing the Product Marketing function at MYOB.

You will lead and collaborate with cross-functional teams, while crafting product propositions that deliver significant value to our customers and markets. Additionally, you will be involved in devising and driving marketing strategies to elevate product awareness, foster demand, and contribute to revenue growth.

This position serves as a key connector between the Product Management and other operational teams within MYOB's various Lines of Business.

Key Responsibilities

  • Lead and collaborate with teams across product management, sales, customer success, and support to ensure successful product launches.
  • Analyze market trends, competitor products, and customer feedback to find opportunities for innovation and differentiation.
  • Play a pivotal role in team development and promoting a collaborative culture across MYOB's Product and Sales departments.
  • Ensure Product Portfolios are regularly updated with relevant insights to influence product design.
  • Develop compelling product propositions and manage the positioning of products in the market.
  • Create and implement effective product marketing campaigns that resonate with our customers and target audiences.
  • Partner closely with Product Managers to ensure commercial success for new product launches and feature releases.

Requirements

  • Strong critical thinking, leadership skills, and a hands-on approach.
  • Solid experience in Product Marketing, preferably in a SaaS environment.
  • Familiarity with SME Products in a SaaS context is highly desirable.
  • Experience in developing customer-focused product propositions.
  • Proficiency in using data and analytics to inform strategies and initiatives.
  • Proven track record in driving business growth and achieving key performance metrics.
  • Excellent communication skills and the ability to lead effectively in a cross-functional team environment.
  • A strong commitment to achieving team objectives and delivering planned outcomes.

About MYOB

MYOB is a business management platform designed to unleash the potential of businesses across Australia and New Zealand. We help our customers unleash their full potential, giving them the tools to Start, Survive and Succeed: all in the one place.

We're always on the hunt for those who bring a different perspective, diversity of thought and the drive to make our culture even better. Take your career to a new dimension at MYOB.

Our Culture & Benefits

Our values have stood the test of time. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters.

We offer a flexible work environment, financial assistance to set up your home, and a range of benefits to support your wellbeing and career growth.