Content Creation Specialist

1 month ago

Melbourne, Victoria, Australia Luxury Escapes Full time

Luxury Escapes is one of the world's fastest-growing travel businesses, curating and offering the world's best escapes. They believe everyone deserves to travel in style, fueled by their shared purpose – to create the world's most loved travel experiences.

We are currently seeking an experienced Content Creation Specialist to join our superbly talented Studio here in Southbank. Our team is driven to push boundaries, constantly raising the bar to bring ever better travel experiences to our esteemed customer community.

The ideal candidate will be responsible for creating collateral that builds excitement and drives commercial outcomes in relation to luxury travel products. This includes preparing copy within style guidelines, ensuring all campaigns are thoroughly researched, SEO optimised, social by nature, and drive engagement to highlight the unique value proposition for each Luxury Escapes campaign.

**Responsibilities:**

  • Preparing copy which is within style guidelines, creative, entertaining, well-researched, informative, and matches the brief and contract provided.
  • Ensuring all campaigns are subbed, fact-checked and carry catchy 'commercially-driven and SEO optimised' headlines.
  • Liaising with account managers, sales and validation to ensure that all copy is accurate and in line with the determined marketing angle.
  • Ensuring that there are no legal or advertising breaches and that there is adherence to copyright laws.
  • Updating content in the CMS throughout the production process.
  • All fine print, header, sub header, campaign title, campaign description highlights, how to use, package inclusions, important information, room upgrades, what we like, Campaign titles, details - how to get there, facilities, reviews for your allocated campaigns.
  • Scoping, creating and producing multi platform commercial and non-commercial content, as well as generating innovative ideas to engage new and existing audiences.
  • Assisting to achieve set targets around website traffic, social media content, newsletter and engagement levels, as well as digital revenue targets.

**What We Are Looking For:**

  • Confident with writing, grammar, punctuation and tone when creating content, social posts, email content, blog and print articles.
  • Experienced in writing/creating commercial content.
  • The ability to thrive within a fast paced, deadline driven environment.
  • Experienced with editing commercial copy (desired skill).
  • Passionate about the details - a high attention to detail is a must in this role.

**Estimated Salary: $80,000 - $120,000 per annum, depending on experience.

This role offers a competitive remuneration package, a superbly talented studio packed with people that love travel, first class health and well-being program, fun working environment, discounted travel, birthday leave and a whole lot more.

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