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Strategic Data Insights Manager
3 weeks ago
This role is ideal for a data-driven professional who can leverage insights to drive business growth, inform content strategy, and enhance organisational data literacy.
The Role
- Analyse emerging market and platform trends in women's media to identify new content and product opportunities.
- Develop and deliver strategic insights to drive audience acquisition, retention, and engagement across the funnel.
- Provide leadership on content strategies based on audience behaviour, competitive analysis, and trend signals.
- Own the audience survey pipeline from design and implementation to analysis and insight delivery.
- Support data-informed marketing initiatives across the funnel, identifying cross-promotional opportunities.
- Manage and mentor your team, prioritising workload and balancing long-term business objectives with immediate needs.
- Oversee and evolve dashboards, reports, and tools for stakeholders to self-serve key audience data.
- Improve data literacy across the organisation through workshops, training, and regular knowledge-sharing sessions.
About You
- You have 5+ years of experience in audience research, marketing analytics, and/or insights.
- You possess strong quantitative research skills, managing end-to-end research and interpreting data into actionable marketing strategies.
- You are experienced with survey and data tools such as Q, Alchemer, SPSS, Excel, SQL, Google Analytics, and social platform insights.
- You excel at translating complex data into compelling narratives that influence decision-making.
- You have proven experience leading or managing a team and collaborating across multiple departments.
- You can adapt a measured approach and drive process improvement initiatives in a fast-paced environment.
- You are passionate about women's media, digital innovation, and growth through audience intelligence.
Join Our Team
As a dynamic and purpose-driven company, we offer flexible working conditions, wellbeing days, paid parental leave, and access to MOVE by Mamamia. If you're a motivated individual looking to make a meaningful impact, this could be the perfect opportunity for you.