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Strategic Data Insights Manager

3 weeks ago


Sydney, New South Wales, Australia beBeeAnalytics Full time $150,000 - $180,000
Growth Marketing And Analytics Manager

This role is ideal for a data-driven professional who can leverage insights to drive business growth, inform content strategy, and enhance organisational data literacy.

The Role

  • Analyse emerging market and platform trends in women's media to identify new content and product opportunities.
  • Develop and deliver strategic insights to drive audience acquisition, retention, and engagement across the funnel.
  • Provide leadership on content strategies based on audience behaviour, competitive analysis, and trend signals.
  • Own the audience survey pipeline from design and implementation to analysis and insight delivery.
  • Support data-informed marketing initiatives across the funnel, identifying cross-promotional opportunities.
  • Manage and mentor your team, prioritising workload and balancing long-term business objectives with immediate needs.
  • Oversee and evolve dashboards, reports, and tools for stakeholders to self-serve key audience data.
  • Improve data literacy across the organisation through workshops, training, and regular knowledge-sharing sessions.

About You

  • You have 5+ years of experience in audience research, marketing analytics, and/or insights.
  • You possess strong quantitative research skills, managing end-to-end research and interpreting data into actionable marketing strategies.
  • You are experienced with survey and data tools such as Q, Alchemer, SPSS, Excel, SQL, Google Analytics, and social platform insights.
  • You excel at translating complex data into compelling narratives that influence decision-making.
  • You have proven experience leading or managing a team and collaborating across multiple departments.
  • You can adapt a measured approach and drive process improvement initiatives in a fast-paced environment.
  • You are passionate about women's media, digital innovation, and growth through audience intelligence.

Join Our Team

As a dynamic and purpose-driven company, we offer flexible working conditions, wellbeing days, paid parental leave, and access to MOVE by Mamamia. If you're a motivated individual looking to make a meaningful impact, this could be the perfect opportunity for you.