Digital Campaign Manager

2 days ago

Melbourne, Victoria, Australia beBeeAutomation Full time $90,000 - $120,000
Marketing Automation Role

We are seeking a Marketing Automation Specialist to join our team.

The ideal candidate will hold a pivotal role within the marketing automation team, focusing on crafting engaging and impactful experiences for supporters. Their primary responsibility lies in strategic planning, precise execution, and insightful analysis of digital communications across assigned initiatives.

This specialist will provide expert guidance and mentorship to coordinators, particularly in navigating operational and technical intricacies of marketing automation delivery and execution. They will demonstrate proficiency in delivering campaigns across global markets, leveraging automated digital marketing channels through our robust marketing automation platform.

The core objective entails crafting, optimizing, and delivering successful campaigns that drive acquisition, deepen engagement, and foster retention, while upholding brand integrity. The specialist adopts a thorough and methodical approach, ensuring audience insights, data-driven strategies, and brand integrity are at the forefront. Their efforts contribute to our overarching ambition of empowering men to live happier, healthier, and longer lives.

Key Responsibilities
  • Strategic planning, precise execution, and insightful analysis of digital communications across assigned initiatives.
  • Provide expert guidance and mentorship to coordinators on operational and technical aspects of marketing automation delivery and execution.
  • Deliver campaigns across global markets leveraging automated digital marketing channels through our marketing automation platform.
  • Craft, optimize, and deliver campaigns that drive acquisition, deepen engagement, and foster retention while upholding brand integrity.
  • Apply audience insights and data-driven strategies to campaigns and initiatives.
Required Skills and Qualifications
  • 5+ years of email marketing experience utilizing an enterprise marketing automation platform.
  • Highly analytical and able to derive actionable insights from data through experimentation.
  • Experience coaching team members on marketing automation technical skills and industry best practice.
  • Experience working collaboratively with teams across locations and time zones.
  • Basic HTML skills.
  • Project management skills.
  • Excellent writing and communication skills with stakeholders at all levels.
  • Works well under pressure and with deadlines.
  • Above average attention to accuracy and detail, with strong organizational skills.
  • Adaptability and flexibility; high degree of self-motivation and initiative.
Benefits
  • Flexible hybrid working from home and our office.
  • Finish work at 2pm on Fridays (Dec-Aug).
  • NFP salary packaging.
  • 13 weeks paid parental leave and 5 weeks annual leave.
  • Fun & collaborative culture with employee social events.
  • Free Headspace subscription and other wellbeing initiatives.
  • Relaxed dress code.

By working for us, you'll help raise millions for men's health. And all those dollars do a whole lotta good. We've funded cancer research. Created lifesaving medicines. And helped make cancer treatments less

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