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A Key Player in Small Business Customer Engagement

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $100,000 - $160,000
Job Title: Product Marketing Manager

We are seeking a skilled Product Marketing Manager to play a pivotal role in the way our company communicates with small businesses across various channels.

Job Description:

As a Product Marketing Manager, you will be responsible for owning our single source of truth when it comes to aligning our messaging globally. This involves refining our ideal customer profiles, customer value propositions, and detailed feature messaging with associated proof points and validation.

This will influence how we merchandise our offering for different customer types, ensuring that customers pick the package that's best for them.

Responsibilities:
  • Drive quantitative and qualitative research into small business' accounting/business management needs to inform an understanding of Ideal Customer Profiles across geographies.
  • Develop and maintain customer-centric value propositions and ready-to-use messaging for target customers.
  • Bring CVPs to life by creating internal messaging frameworks.
  • Work with subject matter experts to continually refine value propositions and messaging, based on software releases, acquisitions and environmental conditions.
  • Work with the competitor analysis team to identify opportunities to refine feature messaging and customer value propositions.
  • Identify and work cross-functionally to implement new merchandising opportunities with the goal of improving customer acquisition, retention, and revenue metrics.
  • Provide input into the onboarding experience globally and collaborate with regional and channel partners to ensure suitability for target customers.
  • Influence complex GTM work streams, building rapport with stakeholders across functions to gain buy-in and prioritise objectives.
  • Proactively identify opportunities to grow adoption by actively staying across research, performance analytics, and feedback from market-facing teams.
Requirements:
  • 3+ years in product marketing or related roles.
  • Experience working across timezones.
  • Experience working with stakeholders of all levels and functions.
  • Experience with customer engagement.
  • Experience with qualitative and quantitative research, development of customer value propositions and copywriting.
  • Ability to craft compelling messaging that connects and converts target customers.
  • Ability to work independently, thrive in fast-paced environments and manage ambiguity.
  • Business acumen and a data-driven approach to decision-making.
  • Excellent verbal and written communication skills.
What We Offer:

Our company offers generous paid leave, dedicated paid leave to care for your physical and mental wellbeing, employee assistance programs, health insurance, life insurance, and income protection.

Plus, you'll enjoy wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human values.