Digital Growth Strategist
3 days ago
We are seeking a skilled Senior Digital Product Manager to lead our digital growth strategy and drive customer acquisition, engagement, and retention.
About the Position
You will own the commercial outcomes for digital expansion and deliver high-impact initiatives that expand digital sales, reduce churn, and elevate customer experience. With a strong focus on data-driven decision-making, cross-functional collaboration, and continuous optimisation, you will champion innovation and deliver seamless, customer-first digital journeys.
Key Responsibilities
- Develop a multi-year digital growth strategy and roadmap, using prioritisation frameworks to focus on impactful initiatives.
- Conduct cost–benefit analyses and build business cases for digital investment, managing budgets in partnership with stakeholders.
- Collaborate with UX, data, and subject matter experts to run customer research and usability testing, using insights to shape the product backlog.
- Define product requirements and prototypes through build, buy, or partner pathways, managing the digital product lifecycle using agile practices.
- Provide strategic updates to senior leaders and drive cross-functional alignment across departments to ensure successful product launches.
Requirements
- Significant experience in a similar digital product management role, focusing on acquisition and revenue growth.
- Experience creating, owning, and delivering strategies and roadmaps.
- Strong commercial acumen and experience in delivering measurable business impact.
- Excellent influencing, storytelling, verbal, and written communication skills to align technical and non-technical stakeholders around commercial outcomes.
- Data-driven mindset with expertise in experimentation and optimisation.
- Personal resilience and ability to thrive in a fast-moving, evolving environment while delivering at speed and scale.
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