Digital Advertising Expert

2 days ago

Gold Coast, Queensland, Australia beBeeAdvertising Full time $60,000 - $80,000
PPC Specialist

Role Summary:

Seeking a skilled PPC specialist to lead Paid Search campaigns across various search platforms. As a key member of our digital marketing team, you will be responsible for identifying trends and insights to design and implement powerful paid search campaigns for multiple clients across various industries.

Key Responsibilities:

  • Setting up, managing, and optimising paid campaigns across Google search and display and paid social channels including LinkedIn, Facebook and Instagram, YouTube and TikTok.
  • Analysing campaign performance to identify areas of opportunity to improve ad performance, then executing conversion rate optimisation tactics such as A/B, split-testing, new ad copy and creative to improve performance.
  • Completing a performance analysis and reports and communicating this to internal stakeholders.
  • Manage ad budgets, text ad creative and keyword research.
  • Optimise for conversions and KPIs.
  • Perform digital advertising audits.
  • Manage multiple accounts, regions and tasks with effective resolutions of conflicting priorities.
  • Actively collaborate with the Delivery Lead and team to align digital advertising campaigns with other ongoing initiatives.
  • Ensure implementation of best practice guidelines and follow company processes.

Requirements:

  • Minimum 3 years of Google Ads account management experience required.
  • Google Ads Certification required.
  • Knowledge of LinkedIn Campaign Manager and Facebook Business Manager.
  • Strong analytical ability to identify gaps, understand opportunities through data analysis.
  • Excellent verbal and written communications skills, with strong listening and presentation skills.
  • Positive attitude, prepared to stretch and go the extra mile.

About Our Mission:

Our mission is to empower our clients to maximise their marketing potential by delivering value and return on their marketing budget.

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