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Regional Marketing Lead

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $80,000 - $100,000

Senior Marketing Manager Role

We are seeking an experienced Senior Marketing Manager to join our Global Growth team in Sydney. This role will be responsible for developing and executing marketing strategies to drive demand, pipeline, and awareness.

The successful candidate will have experience as a regional marketer with proven results delivering a balanced mix of strategies and execution to drive quality customer engagement, satisfaction, and marketing pipeline.

This position will be based in the Sydney office with hybrid working and expectations for internal travel within ANZ and occasionally internationally.

Key Responsibilities:

  • Strategically plan marketing campaigns and manage the ANZ GTM strategy and execution plans aligned globally to drive quarterly results across segments.
  • Finding innovative ways to accelerate customer engagement for new logos and existing customer base to drive meetings and pipeline.
  • Building strong relationships with stakeholders to share insights, set market priorities, and communicate quarterly plans, performance, and ROI.
  • Landing localized campaigns and targeted programs in the region aligning with global marketing priorities and execute against a local customer journey.
  • Utilizing experience in communications, storytelling, and customer references to promote the company story in-market.
  • Leading content localization strategies with regional team and global stakeholders.
  • Creating and executing a mix of virtual and live prospect and customer activities to evangelize the brand, increase awareness, and drive engagement and conversions across the customer journey.
  • Planning and executing third-party industry and company-led events to engage prospects and customers, maintaining the regional event calendar.
  • Implementing regional channel and strategic alliance marketing initiatives aligned with worldwide strategy.
  • Managing operational systems, processes, and budgets within the APJ marketing team to ensure program and data accuracy.
  • Providing regular performance KPIs and metrics on regional marketing activities.

Requirements:

  • 7+ years of marketing experience, preferably in demand generation, field, or partner marketing in a high-growth environment.
  • Knowledge of the ANZ market, with experience working with sales, channel, alliances, and cross-functional marketing teams outside Japan.
  • Proven ability to influence and engage senior leadership.
  • Track record of delivering demand generation results and aligning marketing strategies.
  • Experience in project, program, and event management, with strong operational and organizational skills.
  • Ability to drive operational excellence and fiscal responsibility.
  • Expertise in measuring KPIs, metrics, and insights to accelerate business outcomes.
  • Bachelor's degree in business, technology, marketing, or related field preferred, or equivalent work experience.
  • Strong interpersonal and communication skills, including written, verbal, and virtual collaboration.

We offer a competitive salary range of $80,000 - $100,000 AUD per annum, depending on experience.