Head of Regional Marketing – APAC Marketing

As Head of Regional Marketing – APAC, you'll lead the charge in establishing and expanding Sokin's presence across the Asia-Pacific region. Based in Sydney and reporting to the Director of Regional Marketing in London, you'll work closely with our global marketing team and in-house experts to craft and deliver go-to-market strategies tailored to the local market.

This is a high-impact leadership role where you'll drive marketing initiatives, build strong regional partnerships, and position Sokin as a trusted name in the fintech space across APAC.

About Sokin

Sokin is a fast-growing B2B financial services provider, focused on simplifying global payments and receivables for businesses. Our mission is to make cross-border transactions faster, more transparent, and cost-effective — all at competitive wholesale exchange rates.

We're a next-generation payments platform, enabling businesses to hold, send, receive, and exchange over 75 currencies from a single access point. Our integrated payment acceptance tool, SokinPay, offers even more flexibility for global trade. From sports and entertainment to logistics and travel, our client base is diverse and expanding rapidly.

We're scaling fast — and looking for passionate, experienced professionals to help us realise our ambitious vision.

Key Responsibilities

1. Regional Marketing Strategy & Activation

• Develop and implement a regional marketing strategy to build brand awareness and drive uptake of Sokin's services across APAC.
• Adapt global campaigns to suit local market needs, ensuring cultural and commercial relevance.
• Identify and target key market opportunities, customer segments, and growth drivers.

2. Go-to-Market Execution & ABM

• Collaborate with internal teams and local partners to execute GTM plans effectively.
• Lead Account-Based Marketing (ABM) campaigns aimed at high-value prospects and enterprise clients.
• Work closely with the sales team to create tailored strategies for key accounts.
• Manage product and service launches, ensuring consistency across messaging and branding.
• Produce locally relevant content and campaigns aligned with global marketing goals.

3. Brand Positioning & Market Awareness

• Elevate Sokin's profile as a fintech leader through PR, thought leadership, and community engagement.
• Build relationships with local media, industry associations, and influencers.
• Represent Sokin at relevant events, conferences, and speaking engagements.

4. Collaboration & Stakeholder Engagement

• Partner with global marketing colleagues to ensure alignment across strategy and execution.
• Work closely with cross-functional teams — including sales, product, and customer success — to deliver a cohesive customer experience.
• Collaborate with sales development to develop ABM playbooks and account engagement strategies.
• Manage local agency relationships and oversee event planning and media coordination.

5. Campaign Performance & Reporting

• Monitor campaign effectiveness using data and performance metrics.
• Track ABM outcomes including engagement, pipeline impact, and revenue influence.
• Provide regular reports on key KPIs, ROI, and market insights to senior stakeholders.
• Continuously optimise campaigns based on performance and feedback.

What You'll Bring

• 7+ years' experience in marketing, with a focus on regional or field marketing.
• A proven track record of growing brand presence in a specific market – fintech or payments experience highly regarded.
• Demonstrated expertise in designing and executing ABM strategies.
• Experience working across time zones and cultures in a fast-paced, agile environment.
• Strong project management skills with a hands-on approach to execution.
• Excellent stakeholder management, communication, and interpersonal skills.
• Data-driven with a keen eye for performance metrics and campaign optimisation.
• Proficient with modern digital marketing tools and platforms.

Please note, candidates will need to have the right to work in the jurisdiction that they are looking to work in.

The main responsibilities of this role are outlined above; however, this description is not exhaustive, and the job holder may be required to undertake additional duties from time to time to ensure the smooth running of the department. The role may require some working outside our normal working hours.