End-to-End Marketing Strategist

2 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $89,999 - $124,999

About the Role

As an End-to-End Marketing Strategist, you will play a pivotal role in executing direct marketing campaigns across various channels. Your focus will be on the customer lifecycle, offering opportunities to make meaningful impacts on customer experience and commercial outcomes.

Key Responsibilities:

  • Create and deliver end-to-end omni-channel campaigns from content creation through execution in Hubspot, including post-campaign analysis.
  • Develop customer journeys, campaign workflows, audience targeting, and content personalization within HubSpot and other platforms.
  • Design and brief content for direct marketing activations, including hands-on copywriting and campaign asset build-out.
  • Activate and manage point-based offers within loyalty platforms, ensuring seamless integration with other member benefits.
  • Analyse campaign performance and translate insights into actionable improvements for future lifecycle marketing efforts.
  • Promote the operations of our direct marketing program, continuously refining and pivoting based on performance insights and opportunities in collaboration with senior stakeholders.

Requirements:

  • Strong proficiency in HubSpot or similar platforms for marketing automation and customer journey management.
  • Strong attention to detail and creative flair for content creation and campaign execution.
  • Ability to interpret data and apply insights to optimize lifecycle journeys and campaign impact.
  • Bring a proactive and adaptable approach to applying performance data, new insights or feedback to optimize program performance.
  • Experience collaborating across teams and building strong stakeholder relationships.

Benefits:

  • We offer comprehensive health and wellbeing support, including holistic programs and full EAP support.
  • You'll have unlimited access to a wide range of gyms and pools through our partnership with Fitness Passport.
  • Enjoy generous discounts on products and services through our corporate partnerships.
  • We value our employees and recognize outstanding contributions through employee recognition programs.
  • Maintain a healthy work-life balance with our flexible working arrangements.

About Us

We believe in creating a better place and want you to be a part of it. You'll work with iconic household brands, have the stability of working for a global company, and your work will have a real impact.

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