Digital Activation Specialist

1 day ago

Sydney, New South Wales, Australia beBeeDigital Full time $130,000 - $165,000
Job Opportunity: Digital Activation Specialist

The ideal candidate will deliver exceptional digital activation across various channels, working closely with a collaborative team to drive campaign setup and optimization.

This role involves activating and monitoring campaign performance, ensuring pacing aligns with goals. The specialist will analyze data to identify areas for improvement and implement strategies to enhance campaign efficiency.

A key responsibility is producing comprehensive campaign reports that quantify media value and provide actionable recommendations.

The successful candidate will thrive in a dynamic client patch with opportunities to innovate and produce tangible results.

  • Campaign Performance Oversight: Monitor the performance of digital media campaigns across platforms such as Meta, TikTok, and DV360, ensuring campaign pacing aligns with budget and objectives.
  • Campaign Optimization: Modify budgets, bids, and targeting based on performance data. Collaborate with internal teams and clients to discuss updates and issues.
  • Campaign Setup & Execution: Set up new campaigns across various platforms, ensuring all targeting, creative, and budget settings are optimized.
  • Campaign Enhancement: Tweak targeting, bids, or creatives based on performance data to ensure campaigns meet KPIs and run efficiently. Keep the team updated on campaign progress, escalate issues, and identify opportunities for improvement.
  • Performance Monitoring & Reporting: Regularly monitor live campaign performance, adjusting strategies to maintain proper pacing and budget alignment. Compile and prepare performance reports for clients, providing insights and recommendations based on campaign data.
  • Troubleshooting & Issue Resolution: Identify and resolve any issues with campaigns, whether related to technical glitches, underperformance, or other roadblocks.
  • A/B Testing: Run tests and adjust creatives, bidding strategies, and targeting options.
  • Planning & Strategy: Gather assets and plan for upcoming campaigns to ensure readiness for launch.
  • Campaign Analysis: Analyze the day's campaign results and report insights or action points to relevant teams.

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