Social Media Specialist

We are seeking an experienced Social Media Specialist to join our team. This is a 12-month contract position that will play a key role in bringing our brand to life through social media, influencer relationships, events, and integrated campaigns.

Key responsibilities include owning and evolving our social media strategy across multiple platforms, leading the influencer and creator program, launching a new product gifting program, managing events and brand activations, identifying and working with key brand partners, and managing content planning and production.

In this role, you will also be responsible for maintaining a forward-looking social content calendar, scheduling and publishing content aligned to campaign goals, leading monthly performance reporting, and working with our PR agency and VP Brand & Communications to brief in earned media opportunities.

• Owning and evolving our social media strategy across multiple platforms including Instagram, TikTok, Facebook, Pinterest, LinkedIn, and YouTube
• Leading the influencer and creator program, including macro collaborations, always-on gifting, and community engagement
• Launching a new product gifting program to engage with customers and influencers
• Managing events and brand activations, from trade shows and PR stunts to pet community experiences
• Identifying and working with key brand and charity partners to build integrated campaigns with strong social and earned outcomes
• Maintaining a forward-looking social content calendar, scheduling and publishing content aligned to campaign goals
• Leading monthly performance reporting, surfacing actionable insights to guide future work
• Working with our PR agency and VP Brand & Communications to brief in earned media opportunities, drive positive press, and manage reactive comms

• 5+ years experience in-house or in an agency environment, ideally working with retail or ecommerce brands
• Proven ability to build and manage social accounts, with a clear understanding of what drives engagement across platforms
• A strong creative eye and excellent copywriting skills, with a natural flair for crafting platform-native content that connects
• Confident behind and in front of the camera, comfortable being a visible part of our brand voice
• Hands-on experience managing events and activations, from concept through to delivery, including liaising directly with suppliers
• Highly organized and detail-oriented, with the project management skills to juggle multiple workstreams and shifting priorities
• A data-driven mindset, with experience analysing performance metrics and applying insights to optimise content and campaign strategies
• A collaborative team player who brings positive energy, creativity, and curiosity to cross-functional work

• Heaps of development opportunities - stretch projects, secondments and unlimited learning courses
• Flexible working environment with a hybrid arrangement of 3 days per week in our pet-friendly offices
• Up to 50% employee discount on products
• Pawrental leave and wellbeing leave
• Team charity volunteer days
• Classpass subsidy

We believe that our mission to help the world pet better is an important one, but also an incredibly fun and rewarding one. Becoming a Pet Circler means you're committed to helping shape an entire industry - it's pretty exciting stuff. We value diversity in all forms, so no matter your background, please apply if this role makes you excited to bring your full self to work each day.

Our Unique Perspectives and Expertise is Our Superpower

We operate with humble hearts and hungry minds. Pets matter so pets and pet parents always have a seat at our table. We're instinctively curious. Always.