Strategic Product Launch Specialist

1 day ago

Sydney, New South Wales, Australia beBeeMarketing Full time $150,000 - $180,000
Job Overview

The Senior Marketing Manager will be responsible for spearheading the launch of a new retirement product and driving market positioning, brand awareness, and engagement across business-to-business audiences.

Key Responsibilities:
  • Develop a comprehensive go-to-market strategy that aligns with business objectives and positions the product competitively within the financial services landscape.
  • Ensure consistent market positioning of the product within the new brand to resonate with target audiences.
  • Collaborate with senior internal stakeholders to align marketing efforts with broader business strategy and gain buy-in across the organization.
  • Manage relationships with creative, media, and public relations agencies to deliver integrated campaigns that meet strategic goals.
Requirements:
  • More than 10 years of experience in marketing, with deep expertise in marketing financial products.
  • Demonstrated success in business-to-business marketing, with a strong understanding of the adviser landscape.
  • A track record of delivering campaigns designed to meet sales targets and build brands.
What We Offer:
  • Career development pathways, including local and global mobility opportunities.
  • Access to leading learning platforms and support in professional development.
  • Health and wellbeing programs.

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