Senior Digital Marketing Specialist

4 days ago

Sydney, New South Wales, Australia Garvan Research Foundation Full time

About the Role

The Garvan Research Foundation is seeking a highly skilled Senior Digital Marketing Specialist to join our Marketing and Communications team. As a key member of the team, you will play a critical role in supporting the digital marketing operations of the Garvan Research Foundation and wider Institute.

Key Responsibilities

  • Plan and execute digital marketing campaigns from start to finish, including set up, A/B testing, and analysis.
  • Develop and implement digital donor journey automations with an audience-centric and strategic focus.
  • Act as the gatekeeper of email communication, data setup, and brand templates.
  • Plan, collate, write, edit, and repurpose content suitable for email communication that is engaging and actionable.
  • Work closely with the Data team to review donor journeys and ensure consistency and integration/accuracy of reporting across all platforms.
  • Support the development of an email marketing strategy/plan as part of the overall digital marketing strategy.
  • Produce monthly digital marketing reports, providing analysis, evaluation, and insight of eDM activity against goals.
  • Share insights and recommendations for enhancing marketing strategies using the latest email marketing technologies and tactics.
  • Drive optimisation strategies for strong digital campaign performance that will improve click-through and conversion rates.

Requirements

  • Tertiary qualifications in communications, marketing, digital, or equivalent experience.
  • 3+ years' proven track record in digital marketing, with a focus on email marketing platforms, preferably in fundraising or not-for-profits.
  • Demonstrated ability to edit and repurpose compelling and engaging email marketing content.
  • Strong understanding of digital marketing platforms, trends, and best practice.
  • Strong understanding of data and eDM metrics, and ability to track, report, and increase performance.
  • Excellent verbal and written communication skills.
  • Ability to self-manage and work autonomously.
  • Good analytical skills and ability to interpret, draw conclusions, and identify opportunities from data.
  • Basic knowledge of web development technologies like HTML and CSS for email templates and content management.
  • Understanding of other digital and social channels, including Facebook advertising campaign set-up, targeting, and reporting.
  • Proficiency in Microsoft Office, Adobe Creative Cloud, Mailchimp (or other email marketing platforms), and good understanding of Google Analytics.
  • Strong interpersonal skills and ability to work well with other teams.

About Garvan

The Garvan Institute of Medical Research is an independent Medical Research Institute (MRI) in Sydney, delivering scientific and clinical impact on a global basis and in partnership with organisations that share our vision.

We are proud to be one of Australia's largest and most highly regarded MRIs. Our vision is global leadership in discoveries to impact, and our enduring purpose is to impact human health by harnessing information encoded in our genome.

We seek to see our world-class discovery research achieve life-changing impacts, not only for individual patients with rare diseases, but for the many thousands affected by complex, common disease.

Garvan promotes a diverse workplace and is committed to the principles of equity, diversity, inclusion, and belonging. We are always looking for culture 'add', not culture 'fit', and are building diverse teams with great sets of complementary styles and skills to help deliver our important work effectively.

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