Digital Content Strategist

1 week ago

Sydney, New South Wales, Australia BAUER MEDIA Full time
About the Role

The Digital Editor plays a pivotal role in driving the success of AWW's digital platforms, with a strong focus on commerce content. This lead content position requires a deep understanding of AWW's key content pillars and the ability to create engaging content that resonates with the audience.

Reporting directly into the Digital Managing Editor, the successful candidate will utilise their journalistic skills to inform a content strategy that delivers key traffic and audience metrics while enhancing the iconic brand. They will work collaboratively with other digital leaders to ensure consistency in operations, processes, and knowledge sharing.

This is a truly omnichannel role that requires effective communication with all key stakeholders, including content producers, commercial leads, and heads of Social, Email, and SEO. The Digital Editor will drive best practice and provide digital thought leadership for the entire AWW team.

Duties and Responsibilities
  • Create and edit clean, on-brand content across all digital platforms and content pillars to meet audience and revenue targets
  • Use data and audience insights to plan content strategy, balancing short-term and long-term objectives
  • Optimise existing content using SEO insights and tools, and convert it to shoppable content where possible
  • Ideate and execute commercial content opportunities with guidance from the DME and Brand Manager
  • Ensure all digital, social, shopping, and newsletter outputs meet the brand's standards
  • Analyse and report on performance across all channels, adjusting approach as required
  • Assign digital tasks and workflow to the wider AWW content team, ensuring workloads are fairly distributed and managed
Requirements and Qualifications
  • At least 5 years' editing experience in digital media, preferably in women's lifestyle
  • Experience with content management systems, photo editing, and analytic tools
  • Strong written and verbal communication skills, with the ability to lead a team
  • Experience in content management and the development of content strategies
  • Basic understanding of commercial drivers for websites and digital sales processes

Estimated Salary: $80,000 - $110,000 per annum, depending on location and experience.

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