Social Media Strategist

9 hours ago


Melbourne, Victoria, Australia beBeeStrategy Full time $104,400 - $144,999
Job Title: Social Media Lead

As a key professional in our Corporate Affairs division, you will develop and implement our social media strategy across corporate and consumer channels.

Key Responsibilities:
  • Develop and implement our social media strategy across corporate and consumer channels.
  • Lead and mentor a team of social media specialists, fostering a high-performance culture.
  • Provide expert strategic advice to senior leaders on social media campaigns, content, and best-practice audience engagement.
  • Oversee content planning and execution, ensuring messaging aligns with regulatory work and consumer financial education objectives.
  • Utilise analytics tools to measure performance, track key metrics, and optimise content strategies.
  • Work across the organisation to ensure social media is impactful and positions us well.
About You:

You have extensive experience in social media leadership, with a background in developing and executing strategies that drive audience engagement and deliver measurable results.

A strong understanding of digital communications in regulated industries, such as government or financial services, is essential.

As a collaborative and strategic leader, you excel at influencing stakeholders, providing expert advice, and working across teams to align messaging with corporate priorities.

You have a proven ability to lead and mentor high-performing teams, drive innovation, and ensure best-practice social media engagement in a complex environment.


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